This campaign celebrates The Slim, Yves Saint Laurent’s iconic lipstick known for its bold color, precise shape, and gold bar. More than a beauty product, it embodies empowerment and confidence. The theme “Raise the Bar” symbolizes elevation and ambition, brought to life through the visual motif of stairs, representing elevation, confidence, and self-affirmation.

I contributed to the creative conception and visual development of the campaign, working alongside my managers Adrien Tourneux and François Pannelier. Together, we developed multiple visual directions and key concepts, shaping a campaign that reflects the sophisticated and empowering spirit of YSL Beauté. The campaign was photographed and directed by Robin Galiegue, bringing this vision to life with elegance and intensity.