MYSLF Absolu is a bold, woody-floral fragrance from YSL that amplifies the energy of the MYSLF collection. The campaign is fronted by Austin Butler, embodying a modern masculinity expressive, confident, and layered. The visuals reflect a theme of “feel it all, feel everything,” marrying joy, radiant movement, and elevated intensity.

I worked alongside Adrien Tourneux and François Pannelier on the conception and creation of various digital activations.
We developed concepts and maquettes to reveal the BTS, the fragrance’s key ingredients, highlight exclusive interviews with Austin Butler, and design interactive experiences that engaged the audience. I contributed to exploring creative and innovative ways to bring the campaign to life across digital platforms, blending storytelling with visual impact.