In partnership with Sidaction, this interactive project aims
to open up discussions around Love by highlighting various opinions and perspectives from the public on the topics
of sexuality and intimate relationships with people living
with HIV/AIDS.

For this project, I created a custom typography designed
to evoke intimacy and human connection. The handwritten style reflects sincerity and warmth, while the closeness of the letters symbolizes proximity and love, key themes of the campaign.

I developed the visual identity and all design declinations, ensuring a cohesive and emotionally resonant aesthetic throughout the campaign.